Title: Head of Communications for the Europe Cluster

Business: Enterprise Services and Public Affairs (ESPA)

Division: Public Affairs

Officer Title: Managing Director (MD)

C-Grade: C16

Location: Frankfurt, Germany (Alternative European locations might be considered depending on the profile of the selected candidate)

Legal Entity: Citi Bank NA Frankfurt (CBNAF)

Role posted until: 5 April 2024

The Enterprise Services and Public Affairs (ESPA) team seeks to enhance and protect the reputation of Citi, its businesses, and the brand through communication with various Citi stakeholders, including our colleagues. The Communications team is a nimble team in ESPA that covers a broad scope of responsibilities. In Europe this ranges from media relations to employee communications, branding, and community development. The nature of the work is dynamic and the team partners with senior leaders and other members of ESPA across the world.

This is a high energy, hardworking and affable team. We value colleagues who can anticipate what needs to get done and act accordingly – quick thinkers who can problem solve matters that arise unexpectedly, are intellectually curious, and who have high professional standards, strong judgment and deliver thoughtful work.

The Head of Communications for the Europe Cluster will report to the Head of Communications, International and have a matrix reporting line to the Europe Cluster and Banking Head.

Citi has an on-the-ground presence in 55 markets throughout Europe, and Communications has individuals or teams on the ground in 27 of those locations.

The successful candidate will be responsible for setting the strategy for the cluster, ensuring successful delivery across all markets and managing a team of 18 Public Affairs Officers. This includes individuals responsible for single or multiple markets as well as teams of professionals in complex markets.

Core Responsibilities:

• Develop and execute an over-arching communications strategy for the cluster, aligned with our Global Communications priorities. This will involve a comprehensive internal and external communications plan and encompass working with internal partners to support the bank’s community development and institutional branding/sponsorship activities.
• Lead day-to-day management of the Communications network throughout Europe, providing guidance and assistance in developing and executing country strategies, while ensuring alignment with global plans and tracking performance.

Media Relations

• Create and implement a comprehensive and proactive media relations strategy for the cluster.
• Develop messaging on Europe’s importance to Citi’s overall international network, and proof points for Europe aligned with Citi’s global narrative.
• Cultivate strong relationships with key opinion leaders in national and international media across the cluster.
• Ensure Public Affairs Officers nurture strong relationships with important media in their markets.
• Ensure senior leaders at the cluster level, where appropriate, have working relationships with the key opinion leaders in national and international media.
• Ensure spokespeople are media trained and well versed in Citi’s narrative.
• Manage all reputational risks; defend Citi’s reputation in the media and escalate issues promptly.
• Define and track measures of success; use metrics to inform strategy.

Employee Communications

• Create and implement an internal communications and engagement strategy for Europe and the Europe Cluster Head.  This strategy should be designed to help employees better understand Citi’s purpose and strategy, identify with its values and how they contribute to the firm’s wider success.
• Partner with and act as a trusted adviser to stakeholders to ensure the internal communications and engagement strategy aligns with Citi priorities, communications plans and global standards.
• Conceptualise and deliver engaging content across channels including email, the Intranet, newsletters and town halls to reach a diverse workforce. This includes stories and tangible proof points from Europe that reinforces Citi’s global narrative.
• Partner with Public Affairs Officers to roll out internal communications and employee engagement campaigns, build best practices, and share expertise.
• Define and track measures of success; use metrics to inform strategy.

Community Development

• Partner with the Citi Foundation for communications support for community initiatives including the annual Global Innovation Challenge.
• Deliver high quality communications plans that resonate with employees, achieve social impact, help build Citi’s reputation, and are aligned with Citi’s global citizenship strategy.

Branding/Sponsorships

• Work with ESPA partners and the business to ensure Citi’s branding and sponsorships activities in Europe are aligned with Citi’s global standards.
• Advise on local sponsorship and branding opportunities that meet both Citi’s brand objectives and drive value for our businesses.
• Through all communications, establish Citi as an employer of choice.

Risk and Controls

• Appropriately assess risk when decisions are made. Safeguard Citi, its clients and assets by driving compliance with applicable laws, rules and regulations, adhering to policy, applying sound ethical judgment regarding personal behaviour, conduct and business practices. Escalate, manage and report issues with transparency.
• Understand risks specific to ESPA and the role and comply with the roles and responsibilities defined by Citi’s policies.

DevelopmentValue

Thesuccessfulcandidatewillmanageacomprehensivepublicaffairsstrategyforaglobalfirminone of its most significant regions. The role involves providing strategic communications advice to senior leaders including the European Cluster Head.

Experience/Knowledge:

• Demonstrable public affairs experience working across jurisdictions.
• Experience managing a team of people in public affairs, with responsibilities across multiple markets.
• A track record of creating and executing a comprehensivepublicaffairsstrategyonalocal and regional level.
• Experience in buildingandmaintainingstrongrelationships with senior leaders and external partners, including key media and community partners.
• Understanding of the European media landscapea plus.
• Experience aligning branding/sponsorship activities to business strategy and driving incremental business value.
• Workingknowledgeofalargefinancialservices company.

Competencies:

• Outstanding organisational skills, including the ability tohandlemultipletaskssimultaneously,prioritiseand manage time effectively, attentiontodetail
• Abilitytogaintrustandbuildrelationshipswith senior management.
• KnowledgeofEuropeanlanguagesabenefit.

Skills:

• Abilitytocreatehigh-quality,meaningfulcontentfora wide variety of communications channels.
• Abilitytodevelopcompellingnarrativesincluding talking points, press releases, scripts, and social media.
• Strongcommunicationandpresentation skills.

Qualifications:

• Bachelor'sdegreeinPublicRelations, Journalism, or Communications.

Exceptional candidates who do notmeet these criteriamaybeconsideredfortheroleprovided they have the necessary skills and experience.

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Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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